Wednesday, September 14, 2011

Via Autoevolution.com: Women and Cars Preconceptions.

http://www.autoevolution.com/news/women-and-cars-preconceptions-13729.html


In men's thinking, a woman can't simply talk about cars, she can't simply love them and can't actually drive any car out there. Also, when a man sees a car, he immediately catalogs it, before stating what segment it belongs to, as either a girl's car or a man's car. This kind of happens as a consequence of the axiom proclaimed in the beginning.

This way of thinking is so well established that even women themselves are starting to fall for the same way of thinking. The category where my editorials are going is called "Girls Only", so some people might think that's a consequence of the same axiom. I would like to clarify this subject and say that the category's name was given from the perspective of the person who's writing about cars – and yes, I'm a woman – not from the perspective of this editorial's theme, the supposed cars for women.

One of my friends weighs over 100 kilograms (220 pounds) and there are very few car seats in which he feels comfortable, or that don't squeeze him or poke his ribs. He always says that the cars whose seats are like that are "for women".

Another friend of mine loves powerful engines and, although he seems to be a wise person, when it comes to cars he's only pleading for those in the aforementioned category, even if today's electronic systems found on most vehicles and busy traffic make powerful engines pretty much obsolete. I keep telling him this but all I get as a response is the fact that I don't understand because those are not "cars for women".

In just about every parking lot in the city we can find at least one "tuned" car – meaning a vehicle engulfed in a bodykit to the ground and ruining the aerodynamics, with a rear wing that turns any 75 horsepower car into a LeMans racer. It can also have a vomit-inducing color and an exhaust that sounds like a dying animal. This, my dear ladies, is called a "man's car" in almost every discussion between guys. 

A Beetle is a "woman's car" since it has a small vase near the steering wheel for a flower, while a man who drives a Mini Cooper is most definitely gay. A Porsche Cayenne Turbo is a "man's car", a Cayenne S is perfect for a female artist while the base, less-powerful models are just "family cars".

On numerous occasions I hear about couple's arguments when choosing a car. She feels the need to talk about the upholstery while he says it has to be silver, for example. Men handle the exterior, while girls are all about the interior. He knows what color is more "resistant" to scratches and dirt, while she wants to choose an upholstery that will resist the test of time better. He wants masculine lines, she wants pleasant touches. 


 [ - pic 2]
When either of them tries to step on each other's territory then sparks begin to fly out: "you're a man and you don't understand", "you're a woman and that pretty much settles it," etc. We're all living under the impression that our sex automatically gives us a competence on the matter and we can't even move on because of it.

A while ago, a friend bought himself a rather powerful BMW X3. He was very excited about his new toy especially since it drew so much attention among his pals. His wife was worried that her husband might also turn the heads of other women at the traffic light. After a while though they had a baby and the "sporty" car became a small, safe and easy to maneuver family car, a "woman's car".

I'm also convinced that you've noticed how almost everybody says that a limo is only fit for certain occasions, like a wedding or a business lunch. As if its comfort would hinder us if we used it all the time. A Jeep is only fit for the mountains, a convertible for the Californian Coast while a smart for the crowded city we live in.

Engulfed in a variety of stereotypes and marketing rules we forget the fact that the streets have almost the same width everywhere in the world, parking spaces are quasi-identical anywhere you go and we have pretty much the same body shape no matter the meridian we're on.

It makes me sad to see that not all people are expressing themselves freely when talking about the car which enters our seeing path and our dreams. We should do it with humor and without prejudice, not like a defense lawyer or a prosecutor. I say that we move on from the stereotypes, start enjoying beauty anywhere we find it and realize that we can talk about the downsides of a car without bringing sex into the equation. Without any complex and completely relaxed. 

Stereotypes only shorten or even shut off our communication channels, common sense, free will and even our personalities. Let us free ourselves! 


Friday, August 19, 2011

How Women Influence the Auto Industry

http://autos.aol.com/article/how-women-influence-car-design/

Women have become increasingly influential when it comes to the automotive world, in everything from car design to advertising campaigns to what happens when you show up at the dealership. So what do women really want when buying a new car? And how are automakers responding to this turning tide?
According to Marketing to Women author Marti Barletta, women seek more advice from an auto authority (57%) before buying a new car; they spend more time in the purchasing process than men (17 weeks versus 15) and women shop at an average of three dealerships for best price and treatment.
In Judith E. Nichols' book, Understanding the Increasing Affluence of Women, she says in the majority of U.S. households women bring in half or more of the income and women control about 80 percent of household spending, including new car purchases.
What Women Want
"Women want the same things as men, but they want more," said Ford's Sheryl Connelly, the company's chief marketing office manager for global trends and futuring. "For example, they want performance, package and design, but they also want safety and more features. We are taking that into consideration in all of our new products."
Marketing to women, is definitely different, Connelly said. "Men respond to things and women respond to people," she noted. "It isn't that men won't respond to people, but women just respond differently. So, we look at this in the types and ways we advertise."
Michael Albano of GM's global design group says women's influence in the automotive market has hit an all-time high, noting 85 percent of all vehicle sales decisions are influenced by women with women buying 45 percent of all vehicles. (This information is based on car registration numbers only and does not reflect households where vehicles are shared.)
A Female Touch
Albano says when it comes to car interiors; GM pays particular attention to details in trim, fabric, colors and compartments, shapes and positioning of controls. "And then, of course, storage is a big deal to women buyers whether it's room for groceries, handbags, kids' toys, foldable seats or built-in car booster seats," he added.
As for exteriors, "women want great designs, but they also don't want to compromise on safety and efficiency," Albano noted. "So we pay particular attention to proportions and stance, including the wheel-to-body relationship."
In fact, many of GM's top design engineers are women: several female engineers (along with the guys too, of course), worked together to design the new Cadillac CTS, which was named Motor Trend's 2008 Car of the Year.
Liz Pilibosian, chief engineer for the 2008 Cadillac CTS, said she believes "when you make a car for a woman, you are going to satisfy everybody."
Pilibosian said female engineers at GM don't just work on interiors. "We have women working on the power train, electric systems, control systems and vibration. All of our women are very hands-on types who aren't afraid of touching anything or taking it apart or putting it back together. They are passionate about cars."
Attention to Detail
The details are what propelled the CTS into the spotlight. Pilibosian says Cadillac's engineers were meticulous in designing each and every system with female needs in mind. "We made sure things like the steering column were not too low and not too high," she said. The same approach was applied to the seating, which was designed for petite women as well as very tall men.
She mentions industry buzz words like "outside hand placement," which translates to: door handle. Not only did the engineers make sure the handle won't knock your body when you open the door, but they were also cognizant that women drivers may have long fingernails and need a door handle that's easier to grab.
The exterior styling on the CTS was also a consideration for both sexes. Pilibosian said the design team wanted "fast, swoopy, diagonal lines" for a sporty and luxurious look. She said both women and men are enticed by the car's "smoothness from one end to the other with no rough edges and a tight, flush design."
The "gender phenomenon," said Pilibosian, is not that the CTS appeals more to women or men, but that the vehicle's "aggressive and elegant" lines are pleasing equally to guys and gals.

Tuesday, August 9, 2011

Alarming Cell Phone News from theautochannel.com


More Than One In Five Text While Driving
NEW YORK, N.Y. Three out of five (60%) drivers with cell phones use them while driving even though almost all adults (91%) know it is unsafe to do so. This is particularly common among younger drivers with cell phones. In addition more than one in five (22%) drivers with cell phones send or read text messages while driving. However the percentage of drivers with cell phones who use them while driving has fallen over the last two years, from 72% in 2009 to 60% now. And, the numbers who text while driving has fallen a little from 27% to 22%.
Several studies have shown that drivers who use cell phones while driving are much more likely to be involved with accidents, and it is believed that texting is even more dangerous. Recent research has shown that both hand held and hands-free cell phones are almost equally dangerous because they are equally likely to distract drivers. However, more than three quarters (77%) of the public believe that hands-free phones are safer.
These are some of the results of The Harris Poll of 2,163 adults surveyed online between June 13 and 20, 2011 by Harris Interactive.
Other interesting findings of this survey include:
  • There are big generational differences. The younger age groups, Echo Boomers, aged 18-34 (72%) and Gen Xers, aged 35-46 (69%) are more likely to use cell phones while driving than Baby Boomers, aged 47-65 (59%), and much more likely than drivers over 65 (32%) to do so;
  • The Lake Wobegon effect ("where all the children are above average") is alive and well. Most (57%) drivers rate themselves as better than average drivers. Only 1% rate themselves as worse than average. Men (66%) are much more likely than women (48%) to think that they are better than average drivers;
  • Texting while driving is also much more common among younger drivers. Fully 49% of drivers with cell phones under 35 send or read text messages while driving compared to only 24% of Gen X, 11% of Baby Boomers and less than 1% of people over 65;
  • Most (60%) drivers who use cell phones while driving use hand-held phones. This number has declined from 72% in 2006 and 66% in 2009;
  • The large majority who know that it is dangerous to use a cell phone while driving has increased from 82% in 2006 to 91% now; and,
  • The percentage of the public who live in states that require (or, which they believe, require) the use of hands-free phones has increased from 14% in 2006 to 38% now.
The implications of these findings point to several important conclusions:
Most drivers with cell phones are behaving in ways (talking on cell phones and/or reading or sending texts) that greatly increase the likelihood that they will be involved in accidents, and injure themselves and others. Furthermore, many of them believe, probably wrongly, that if they use hands-free phones they are safer. The problem may be made worse by the fact that most drivers think they are better than average drivers and, perhaps, that their driving skills can keep them out of trouble.
These findings strongly suggest the need for laws to ban all cell phone use and texting while driving, including the use of hands-free phones, except perhaps in emergencies.
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Tuesday, August 2, 2011

One Hundred Years Ago, This Was Your Right Front Wheel

Personally, I'm astounded how far we've come in a relatively short 100 years.  Entirely fascinating.

http://blog.1aauto.com/2011/07/19/100-years-ago-this-was-your-right-front-wheel/?utm_medium=email&utm_term=blog+6&utm_campaign=email-campaign282



In 1911, if you were driving a motorcar, it would likely be a Model T that was sitting on wooden wheels. They were probably between 21 and 24 inches tall, and had a speedometer gear on the back side.  Inflatable tires were still very new to the automotive world, but added huge comfort to the vehicle because of the rough, turn of the century roads.  Wooden wheels like these were the norm up into the late 1920′s when steel took over.  100 years later, this 1911 Model T is running like a top, still rockin’ the wooden dubs, and still wrapped in black paint, like when Henry’s workers originally made it.

Thursday, July 28, 2011

Women Protecting Their Cars

We stumbled upon this fascinating documentation of women and their cars who found themselves caught in the crossfire of the recent Vancouver riots.  It's disturbing to see so much chaos--but Autobliss is buoyed by the fact that women stood up for their property--and a few chivalrous gentlemen stepped, in, too.  This is one of those things that's both encouraging and discouraging at the same time....
(we found this at Carscoop, an excellent car-related blog.  Check out the link:)

http://carscoop.blogspot.com/2011/06/vancouver-riots-another-female-car.html




As time goes by, more and more people are uploading videos from the recent Vancouver riots. Perhaps one of the most shocking and appalling incidents was the one that involved the three young females defending their BMW M5from the mob, and which we showed you earlier in the day.
However, we discovered yet another film of a woman trying to save her vehicle (it looks like an Audi, but we’re not sure). The only difference here is that unlike the BMW incident, some men actually intervened when one of the hooligans tried to take a swipe at her.
And they weren’t the only ones to take a stance against some of the more violent and foolish hockey fans; if you follow the jump, we have a few more clips of men trying to knock some sense (literally…) into the Vancouver rioters.
Source: Youtube via Thecarlounge

VIDEO






Wednesday, July 20, 2011

Keep on Top of Recall Information

Whatever your station in life, there are always going to be people (including yourself!) whose safety you care about.  It's easy to let recall information on your vehicle go unnoticed.  So we've included a link and information on where you can quickly and easily check if there are any recalls on your vehicle or parts.  It's a good idea to check once a month or so.  
The NHTSA keeps a vigorously updated list of all auto and auto related recalls at the above link.  Read a bit more about the NHTSA below or visit the link for more detailed information.


The National Highway Traffic Safety Administration (NHTSA) of the U.S. Department of Transportation provides recall information including vehicle and equipment campaigns from 1966 to present. The campaigns include motor vehicle products which experienced a safety-related defect or did not comply with federal motor vehicle safety standards.  

Thursday, July 14, 2011

Insider Discounts for Loyal Jiffy Lube Customers!

Jiffy Lube has now consolidated all it's most valuable money-saving coupons on a variety of services.   This is the place to find the best Jiffy Lube coupons.  Think of it as a "members only" site for those of you smart enough to take advantage of these Insider Discounts.  



http://jiffylubediscounts.com